B2B? B2C? B2B2C?

We build customer companies. That is #H2H: Human to Human.

Get to know our services

WE BUILD CUSTOMER COMPANIES

Winning in the age of the customer requires transforming from ‘product-focused’ to ‘customer-obsessed’: becoming a ‘customer company’ is the only sustainable path towards unlocking long-term business value.

Empowered customers are disrupting every industry: competitive barriers like manufacturing strength, distribution power, and information mastery no longer create competitive advantage. Winning in the age of the customer requires transforming into a ‘customer company’. And for us, a ‘customer company’ must meet following criteria:

Love

A customer company loves their customers, and loves to know all about them: their needs, wants, desires, preferences,…

Engage

A customer company sees every interaction as an opportunity to emotionally engage with their customers.

Connect

A customer company makes it easy for their customers to connect to the company, the brand and… to each other.

Accessible

A customer company offers a seamless and consistent cross-channel experience  via the preferred touchpoints of their customers.

Profitable

A customer company is highly profitable as engaged customers pay and buy more, stay loyal, share insights, cost less co-create and promote you.

SERVICES

We help companies transform from ‘product-focused (4P)’ to ‘customer-obsessed (4C)’ by bringing superior customer experiences to life in the Salesforce.com solutions eco-system

Design

Designing superior customer experiences and defining business and technology requirements for go-live.

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Build

Building customer solutions by connecting cloud technologies within the Salesforce.com ecosystem

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Learn

Learning from the past, measuring the present and predicting the future via advanced analytics and visual reporting

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CASES

Some recent customer success stories we are particularly proud of

BLOG

4C Consultants talk about what they see, think and feel